From Hat Shop to Trademark Fortress: How CHANEL Went from Rule Breaker to Rule Maker
by Thea Elle | Sep., 16, 2025 | Couture CommentaryIn 1910, Gabrielle “Coco” Chanel opened a tiny...
FENDI C’mon Bag Review & Size Guide: Mini or Medium?
by Thea Elle | September 10, 2025 | Style GuideThe FENDI C’mon Bag is more than a trend—it’s a...
Strapped in Style: Why the BULGARI Belt Bag Is the Only Waistline Drama You Need
by Thea Elle | September 9, 2025 | Style GuideThe BULGARI Belt Bag redefines what it means to...
DIOR Small C’est Bag Buying Guide: A Modern Classic for Every Occasion
by Thea Elle | September 5, 2025 | Style Guide The DIOR Small C’est Bag isn’t just another handbag...
Bagged and Tagged: Inside CHANEL’s Fight to Control Resale
by Thea Elle | September 1, 2025 | Style GuideYou finally scored it. The holy grail. A vintage...
Sleek, Structured, and Slightly Ridiculous — Buying the YSL Voltaire in Box
by Thea Elle | August 18, 2024 | Style GuideAh, the YSL Voltaire in Box, the bag that promises...
Crafted for Chic: Why the Small Bamboo Top Handle Bag Wins
by Thea Elle | August 18, 2025 | Style Guide Some handbags quietly sit in the corner, and...
Behind the Label: What ‘Made in Italy’ Doesn’t Tell You
by Thea Elle | August 6, 2025 | Style Guide“Made in Italy” has long been synonymous with heritage,...
Let Them Eat Counterfeits: The Fashion House War on Resale Bags
by Thea Elle | August 5, 2025 | Style GuideLuxury fashion has always had a selective memory....
Owning Less Isn’t Minimalism. It’s Self-Defense.
by Thea Elle | Jul., 28, 2025 | Luxury Industrial ComplexNo one really needs another bag. But the...
The Price Tag Is the Point: Why Luxury Bags and Water Bottles Are Designed to Provoke
by Thea Elle | Jul., 27, 2025 | Luxury Industrial ComplexIt’s not about hydration or storage. It’s...
The Clean Girl of Luxury: Can Gucci Save the Planet in Patent Leather Pumps?
It’s official: luxury has entered its Clean Girl era. You know the aesthetic—center-parted hair,...
Can Luxury Be Ethical at Scale? Dior’s Italian Scandal Reveals a Fragile System
by Thea Elle | Jul., 22, 2025 | Luxury Industrial ComplexIn Milan, the court’s ruling landed not...
Louis Vuitton at Walmart: The End of Luxury as We Knew It
by Thea Elle | June 30, 2025 | Luxury Industrial ComplexIt’s official: luxury has left the...
Why Are Consumers Really Buying Counterfeits? Spoiler Alert: It’s Not Just for the ‘Gram!
by Thea Elle | Oct. 01 2024 | Fake IndustryIt turns out people aren’t just buying counterfeit luxury goods to flash their “designer” knockoffs and pretend they’re part of the exclusive club of wealth. Oh no, that would be too simple and...
The HERMÈS Evelyne: Perfect for Carrying Lip Balm and Your Sense of Superiority
by Thea Elle | August 12, 2025 | Style Guide Ah, the HERMÈS Evelyne, the bag that whispers “I’m wealthy, but I still shop at the farmer’s market” while hanging casually across your torso. Born from HERMÈS’ equestrian roots (because...
Sustainable Chic: Saving the Planet, One Underpaid Seamstress at a Time
by Thea Elle | August 12, 2025 | Style GuideStep into the shimmering world of LVMH’s eco-conscious elegance, where sustainability is a runway accessory and every press release glows like a Paris storefront. The group’s LIFE 360 program...
Birkin Control: Keeping the Borders Tight
by Thea Elle | August 10, 2025 | Style GuideIn the golden age of luxury shopping, the hardest part of buying a HERMÈS bag was pretending you “just wandered in” and weren’t desperate for a Birkin. Now, the challenge is making it past...
Behind Dior’s Feminist Wave: The Legacy of Rachele Regini
by Thea Elle | Aug., 01, 2025 | Arts & CultureWhen Maria Grazia Chiuri became DIOR’s first female creative director in 2016, she didn’t just change how the maison dressed women—she changed how it spoke to them. Her collections...
Can Luxury Be Ethical at Scale? Dior’s Italian Scandal Reveals a Fragile System
by Thea Elle | Jul., 22, 2025 | Luxury Industrial ComplexIn Milan, the court’s ruling landed not with the crack of a gavel but with the soft thud of inevitability. Less than a year after placing DIOR’s Italian manufacturing arm under...
Louis Vuitton at Walmart: The End of Luxury as We Knew It
by Thea Elle | June 30, 2025 | Luxury Industrial ComplexIt’s official: luxury has left the building. It’s now sitting quietly in your Walmart shopping cart between a Crock-Pot and a value pack of paper towels. The world’s biggest...
Newsflash: Jane Skips the Line.
by Thea Elle | June 26, 2025 | Style GuideJane Birkin didn’t chase trends. She dissolved them on contact. Long before Instagram grids, front-row invites, and the glossy machinery of luxury branding, Jane moved through the world on her own...
The Anti-It Bag: Jane Birkin’s Basket and the Art of Not Caring
by Thea Elle | June 23, 2025 | Style GuideBefore the Birkin became a symbol of luxury, it was just a woman. And before that woman, it was a humble straw basket bought from a pharmacy in the South of France. Jane Birkin—the muse of her era...
Birkin’s Full Circle: How the World’s Most Exclusive Bag Became the People’s Favorite Status Illusion
by Thea Elle | June 17, 2025 | Style GuideThere was a time when owning a Birkin meant you had truly arrived. The bag was once shorthand for access—access to rarefied rooms, private galleries, and a lifestyle most only glimpsed on the...